Plan your new product or service the smart way

I’ve been working on a new product concept which now needs collaborative input so I was looking for a solution to capture feedback from the crew, the only problem is they’re located in different countries.

Enter RivalMap, a platform to share and manage information about your competitors or in my case, potential competitors.

These guys seem to have got it right from the start, the interface is intuitive and ajax snappy, you can drill down on each competitor and then use the wiki to summarise their products or add notes, concerns, threat levels, SWOT and tags. The product comparison matrix is extremely effective for bringing together a range of ideas to help identify and prioritise which ones to pursue for your new product or service.

A drop box email even allows you to automatically add notes via email which other team member can keep track of via an RSS feed.

It’s free for 3 users but then jumps to USD$49 for 5 users with file storage. The way to make this product even better would be to combine their other offering called Competitious, which tracks blogs and site traffic data about each competitor, into the core.  This move would make it a truly impressive analysis market research platform for the masses although it’s getting the job done for me as is.